Trangwreck

Squarespace

Acuity Scheduling partnered with Airbnb on a first-of-its-kind integration to let users list their services on Airbnb's new marketplace and reach new customers.

Role
Design Lead
Desktop + Mobile Design
Timeline
7 months
Key Results
Acuity earns commission on every Airbnb booking
Over 4,000 users enabled the integration in the first year
Airbnb listing and service page: list appointment type on Airbnb, Anza Massage Therapy in New York with therapeutic, hot stone, and sports massage options

In 2025, Airbnb reached out to the Acuity Scheduling team with a partnership opportunity.

In what was described as their biggest release of the summer, Airbnb would integrate with Acuity Scheduling (Squarespace's booking platform) so that Acuity users in verticals like photography, beauty, and food can offer their services on Airbnb's vetted marketplace. Acuity would get commission from those Airbnb bookings.

I was tasked to lead the design of the full user journey of this integration.

I shaped the entire experience, from feature discovery to post-connection states, edit appointment type, and calendar booking view. In addition to working within my own product development team, I collaborated with the Airbnb team to make sure our systems were synced.

We had to consider the vertical eligibility criteria and make sure that the right users were able to see the integration. There were other requirements as well—the user can't be an Enterprise customer, doesn't need HIPAA compliance, must be on a paid Acuity subscription, and is the sole admin.

Airbnb is a vetted marketplace modal: eligible verticals Photography, Fitness, Beauty, Wellness; Connect to Airbnb button

How It Works

Upon logging in, eligible users will see a one time modal appear with a prompt to connect to Airbnb. Once connected, the user can pick which of their current appointment types they want listed. There were new concepts and fields that I had to introduce to the user so that the activity can be properly synced over (offering name, calendars, duration guidelines, etc.).

Eligible users will see a one time modal appear upon logging in.

The build was highly complex, with many dependencies on Airbnb.

A lot of deep technical work was required to make calendars and availabilities sync across both platforms. Airbnb had strict requirements related to activity durations, so we had to create validations and enforce certain rules in Acuity. Although it would be incredibly rare, I still thought in terms of extreme edge cases such as previously eligible admins becoming HIPAA-compliant.

Wireframes: feature discovery modal, connect to Airbnb banner, post-connection empty and populated states, edit appointment type, calendar booking view
Designs across the journey: feature discovery, connect to Airbnb, then create and manage activities.
Once an appointment gets scheduled on Airbnb's side, details will surface on the calendar view, but can only be edited in Airbnb.
Wireframes: feature discovery modal, connect to Airbnb banner, post-connection empty and populated states, edit appointment type, calendar booking view

Acuity offerings went live on Airbnb's marketplace a few months after their app relaunch.

Airbnb created strong marketing buzz around the release. We launched to a small cohort first to catch bugs, then ramped to 100%. This was a major milestone for our business; it was the first time we built functionality to expose our services on third-party platforms. After the release, Acuity took these learnings to expand on distribution, looking for other opportunities to apply the same patterns of cross-listing. By the end of 2025, we had more than 4,000 users connect to Airbnb.

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