Acuity Scheduling partnered with Airbnb on a first-of-its-kind integration to let users list their services on Airbnb's new marketplace and reach new customers.
Desktop + Mobile Design
Over 4,000 users enabled the integration in the first year
In 2025, Airbnb reached out to the Acuity Scheduling team with a partnership opportunity.
In what was described as their biggest release of the summer, Airbnb would integrate with Acuity Scheduling (Squarespace's booking platform) so that users can offer them on Airbnb's vetted marketplace. Acuity would get commission from those Airbnb bookings.
To be eligible for the integration, Acuity users must offer services in wellness, beauty, food, or photography. There are other requirements as well—the user can't be an Enterprise customer, must be on a paid Acuity subscription, and is the sole admin.
The build was highly complex, with many dependencies on Airbnb.
A lot of deep technical work was required to make calendars and availabilities sync across both platforms. Airbnb had strict requirements related to activity durations, so we had to create validations and enforce certain rules in Acuity. We also gated the integration so only users in the accepted verticals could see it.
Acuity offerings went live on Airbnb's marketplace a few months after their app relaunch.
Airbnb created strong marketing buzz around the release. We launched to a small cohort first to catch bugs, then ramped to 100%. This was a major milestone for our business; it was the first time we built functionality to expose our services on third-party platforms. After the release, Acuity took these learnings to expand on distribution, looking for other opportunities to apply the same patterns of cross-listing. By the end of 2025, we had more than 4,000 users connect to Airbnb.