Squarespace | 2023 - present
Role
Design Lead: drove design strategy and execution for the product and parts of the Enterprise sales funnel.
Highlights
Led design through a migration to bring Enterprise customers onto a massively improved product experience
Designed table stake features that helped close contracts and double our customers for 2024
Background
As the Design Lead on the Enterprise triad, I led generative research into understanding our growing base of users, identified the gaps between the consumer and enterprise products, created design solutions and evaluated them with customers and lookalikes, and supported the team through all the UX changes that came with integrating into the Squarespace ecosystem.
Solutions
Some of these new things included:
A self-serve user invite and management workflow
Several new features to support multi-location scheduling and organization-level management
The Enterprise Dashboard, a product exclusive to Org Managers to oversee their scheduling operations
SSO flows (this one helped close a few deals that year)
Next Project
human interest | 2020 - 2023
Led design for Fast Track 401(k), the industry's first self-serve onboarding product.
View work