To support a growing market of large Acuity Scheduling customers, the Enterprise team, with myself leading the design front, built a platform to help these businesses scale their scheduling operations.
Role
Design Lead: Research, end to end design execution (concepting, prototyping, detailed design), and usability evaluation
Highlights
All new Enterprise customers who signed in summer 2024 had access to the new experience
2x customers signed in 2024
Background
After Squarespace's acquisition of Acuity, its largest customers were left with a severely fragmented product that lacked basic user management and security features.
Acuity was sitting atop two versions of technologies—"Legacy"; a monolith that made it difficult to build new features, and "Squarespace"; a scalable codebase with modern security considerations. Acuity B2C users were on Squarespace, but Enterprise users were stuck with the former. The objective for 2023 was to rebuild the Enterprise product using the Squarespace stack to unlock features like org-level SSO, multi-location scheduling tools, and user management.
I audited parts of the product that would be affected by moving over to Squarespace's Acuity, created design visions and evaluated them with customers and their lookalikes, and supported the team through all the UX changes that came with integrating into the Squarespace ecosystem.
Solutions
I designed a flurry of enhancements to the enterprise experience, through the MVP and fast follows, including:
A self-serve user invite and management workflow
Several new features to support multi-location scheduling and organization-level management
The Enterprise Dashboard, a product exclusive to Org Managers to oversee their scheduling operations
Single Sign-on flows for 3 major providers
That's all I can say for now about this project. If you're interested in learning more, feel free to reach out.