Acuity Scheduling
Squarespace | 2023 - present
Already a trusted brand in the solopreneur appointment selling space, Acuity was starting to gain traction with bigger businesses. I joined the newly minted Enterprise team to help shape the strategy and roadmap, while designing a myriad of features for this growing userbase.
Role
Design Lead: drove design strategy and execution for the product and parts of the Enterprise sales funnel.
Highlights
Led design through a migration to bring Enterprise customers onto a massively improved product experience
Designed table stake features that helped close contracts and double our customers for 2024
Background
After Squarespace's acquisition of Acuity, its largest customers were left with a severely fragmented product that lacked basic user management and security features.
As the Design Lead on the Enterprise triad, I led generative research into understanding our growing base of users, identified the gaps between the consumer and enterprise products, created design solutions and evaluated them with customers and lookalikes, and supported the team through all the UX changes that came with integrating into the Squarespace ecosystem.
Solutions
I helped launch a flurry of enhancements to the enterprise experience, and a newly designed dashboard that housed it all.
Some of these new things included:
A self-serve user invite and management workflow
Several new features to support multi-location scheduling and organization-level management
The Enterprise Dashboard, a product exclusive to Org Managers to oversee their scheduling operations
SSO flows (this one helped close a few deals that year)
